The quote above is from Activating an Item (DMG p. 141) and literally few rows below it there is an explicit explanation on how Consumables are items that need to activated.
“Consumables
Some items are used up when they are activated. A potion or an elixir must be swallowed, or an oil applied to the body. The writing vanishes from a scroll when it is read. Once used, a consumable item loses its magic.”