I know you!
It was super scary to go full-time… but at the same time it was not really a choice but rather a reality. I had just finished my education so it was either that or try and find another job, and I had really grown fond of it as well.
As for clients. I started pretty high and kept that trend. In the beginning sure there were those that couldn’t afford it but at the same time it was a matter of volume. I didn’t get 4-5 client emails a week but rather maybe 1-2 a month. That did change over time as I made my own branding better and better. At this point when you search for “Twitch Branding” on Google I’m both the 2nd and 3rd choice? Why not 1st? Well that’s taken only by Twitch itself. This means that I can say no and a no from the client doesn’t hurt the business since there’s another one right around the corner. Even at my rate I have a waiting list and that really only means that I can probably raise my quotes a bit more even.
So while streamer are frugal they do understand — or at least are starting to see — the value in having a proper brand. Today it’s the least of my concerns as I’m only seeing an upwards trend. Both in revenue and in the amount, size and scope of clients.
There’s for sure room for other designers. The main issue for anyone else at this point is that I have 5 years experience and not any experience but Twitch experience. If they want to get around that they need to niche a bit more and they can charge as much, if not more, for their speciality.
That’s also why I’m starting both LiveSpace Networks and LiveSpace Mentor Program. Networks is a program where I’ve decided to pull together people that are experts in different fields. From Twitch musicians that make custom intro/outro music to Twitch alert specialists. LiveSpace Mentor Program are for those that are early on in their career — no matter if it’s on Twitch our outside of Twitch — that I want to give guidance along the way. None of these involve working for free and there’s no annual fee. People are taken in based on other criterias.